How to Make Your Brows Last From AM to PM This Event Season
The Christmas and New Year 2025 period brings long days, warm nights, and endless events. With the heat, dancing, and late finishes, keeping your brows lifted and defined can feel impossible. Many clients notice their brows drop by evening, especially during Perth’s humid summer or Melbourne’s unpredictable weather.
The right Brow Styling routine changes everything. With smart layering and the Alison Jade brow product collection, your brows can stay polished from the first champagne toast to the final goodbye.
Why Do Brows Fall Throughout the Day?
Brows often lose shape due to heat, sweat, and product breakdown. Humidity softens makeup and weakens hold. Long events and full glam looks add even more pressure. Thick creams, heavy foundations, and constant movement also disrupt brow structure.
How Do I Make My Brow Makeup Last All Night?
Long-lasting brows rely on layering, not a single product. Each layer adds hold, shape, and dimension. When used together, Brow Fix, Brow Palette, Brow Crayon or Pomade, and Brow Lock create brows that stay in place, even through Christmas parties and New Year celebrations.
Lift With Brow Fix
Brow Fix is the perfect starting point. This light, clear gel grips each hair without stiffness. It creates lift and natural shape before any colour is applied. For best results, brush brows upward and allow the gel to dry completely. This step helps prevent movement during the day and creates the foundation for long wear.
Shop the Alison Jade Brow Fix here.
Shape With the Brow Palette Powder - For a Softer Brow Look
Powder adds soft structure without weight, making it ideal for warm weather. The Brow Palette fills gaps and creates balanced definition.
Pro Tip: Press the powder into the brow rather than swiping. Pressing helps pigment stay put and improves wear in humidity.
Shop the Alison Jade Brow Palette here.
Shape With the Brow Pomade - For a Defined Brow Look
The Brow Pomade offers stronger structure for bolder event looks. Use light pressure and follow the natural direction of your hair. This creates depth that lasts through heat, sweat, and dancing.
Shop the Alison Jade Brow Pomade here.
Lock It In With Brow Lock - For a Laminated Brow Look
Brow Lock is the event-season essential. This thicker gel provides stronger hold and a lifted, laminated effect. It keeps brows lifted, separated, and polished well into the night. Brush hairs upward for a feathered finish or sideways for a sleek, sculpted shape. Brow Lock dries quickly and resists humidity.
Shop the Alison Jade Brow Lock here.
Touch-Up Techniques for Long Events
Touch-ups should be simple and quick. Carry a small spoolie in your bag. A gentle brush can revive shape without disturbing colour. If you need more hold, apply a tiny amount of Brow Lock to the spoolie and press it into the hair. Avoid touching your brows throughout the event, as natural oils reduce hold.
Event-Day Brow Tips for Christmas and New Year 2025
Great brows begin with good prep. Apply skincare first and let everything absorb fully. Avoid heavy moisturisers near your brows to prevent slip. Start with powder to build shape, then layer gels for lift and hold. Choose Brow Lock for long nights, dancing, or outdoor celebrations. It keeps brows polished long after standard gels fade.
When Should I Book Brow Styling Before an Event?
The ideal time is two to five days before your event. This allows colour to settle and any minor redness to disappear. Makeup applies more smoothly, and your shape stays sharper for longer. This timing is especially helpful during the busy festive season.